A younger look of The Italian vintage car rally 1000 Miglia

The Italian vintage car rally 1000 Miglia is the most romantic and legendary racing race in the world. Nowadays this race is no longer chasing for speed but combining fun and endurance. In order to attract more audiences of different ages, Nascent Design designed a younger visual identity for this competition.

The poster is full of arrows, directly expressing the” keep going” spirit, highlighting the nature of the game, namely the endurance race. The various arrows of different styles mean that the classic cars participating in the competition are diverse, and the number of participating car is also rising every year.

This year, it has reached 500 of cars. The font is slightly elongated and flattened. For example, the number 0 of 1000, and the 8 of 2018 are flattened, showing the track which has the same starting point and the ending point, and the 8-shaped racing path.

The letters of THE MOST BEAUTIFUL RACE are stretched horizontally, forming a unity with the horizontal arrows, which makes the overall style harmonious and conveys a sense of movement.

As for color, the designer blends modernity while maintaining tradition. The traditional red and white are combined with contemporary blue and embellished with gold. This set of color will attract more attention from young people.